Nissan Follows PepsiCo, Others, Buying Digital Startups to Improve Marketing

Dale Buss (Forbes)

digital175Nissan is planning to add to the company’s technological abilities by investing in digital startups as other powerhouses like PepsiCo, Home Depot and AT&T have. The company says it’s a great way to find entrepreneurial companies that can help it with its marketing before they hit it big.