Nike has named Ken Dice as vice president of USA brand management. The post goes into effect in August.
He replaces Joaquin Hidalgo, who was promoted several months ago to vice president of global brand management. Hidalgo has been filling in both positions while a search was underway for a replacement.
In his new role, Dice will handle marketing, advertising and brand management for Nike. He reports to Craig Cheek, the company’s vice president and general manager.
Dice joined Nike from Discovery Communications where he worked as executive vice president of marketing. In that role, he oversaw the marketing teams for The Discovery Channel, The Learning Channel, The Animal Planet, The Travel Channel and eight other cable networks.
Prior to that, Dice worked nearly five years at Sony Electronics as senior vice president of consumer marketing. He started his career at Leo Burnett in Chicago working in media, account management and business development.
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