Nickelodeon next month kicks off its first stage tour for “Dora the Explorer” with more than $25 million in promotional support from Procter & Gamble’s Crest, Pampers and Bounty; Nabisco’s Teddy Grahams; and Mervyn’s Department Stores.
“Dora Live! Search for the City of Lost Toys” is produced by Clear Channel Entertainment, New York City, and will visit 32 cities.
Cincinnati-based P&G will incorporate its multi-cultural SMILE program into “Dora” shows. (The animated TV character, Dora, is Hispanic.) Plus, lobby displays will encourage kids to brush their teeth.
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