Newsletters

Chief Marketer announced the winners of the 2024 Campaigns of the Year this week, which honored some of the most creative experiential activations, top-notch content marketing, innovative brand building and shining examples of industry-specific expertise the community has to offer. Marketers are charged with doing far more with less today, which makes the achievements of […]

1 AI Six Ways GenAI Can Assist Digital Marketing and Communications Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, improve their final product. Here are six uses of […]

Sponsored by: On the heels of its best-ever August for U.S. sales, Mazda launched a new brand platform this fall—dubbed “Move and Be Moved”—to reflect its human-centric approach and a new focus on experiences, products and marketing. It’s more of a “brand aspiration” than a tagline, according to Chief Marketing Officer Brad Audet. “You have […]

1 Branding/Marketing The CMO Role Is Evolving Yet Again The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are increasing their job tenure, despite the ever expanding list of responsibilities tied to the position. READ FULL STORY 2 Branding/Marketing Three Tips for Successful Marketing […]

Sponsored by: When Sarah Zurell came on board as CELS Brands’ CMO in 2022, one of her goals was to make fashion footwear brand Chinese Laundry cool again. But like, really cool. “I want it to be cool enough for Taylor Swift to wear our shoes,” she told her PR partner CLD at the time. […]

1 McDonald's U.S. Chief Marketing & Experience Officer on Driving Culture and Commerce How McDonald's has transformed its marketing organization, through participating and creating culture, launching a loyalty program and revamping its data infrastructure. READ FULL STORY 2 Branding/Marketing Nalgene's Marketing Director on Achieving Growth in the Crowded Water Bottle Market Despite having a smaller […]

The pandemic changed how a lot of companies do business. In McDonald’s’ case, supply chain disruptions forced the brand to cut several food items from its menu, among other efficiencies. The setback, however, turned out to be a blessing in disguise from a marketing standpoint, according to Tariq Hassan, Chief Marketing and Customer Experience Officer […]

1 AI Monetization Through Content Indexing: A Crucial Step for Media and Entertainment Companies The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the […]

Sponsored by: Thanks to an explosion of user-generated content surrounding the company’s insulated tumbler products, Stanley’s organic social and digital engagement is likely envied by more than a few brands. The “pack my Stanley with me” TikTok trend, for instance, has users converting the tumblers into mini backpacks by attaching a range of accessories to […]

1 Branding/Marketing PepsiCo Global Foodservice CMO: Supporting Small Businesses Is a ‘Huge Strategic Focus’ We spoke with PepsiCo Global FoodService CMO Scott Finlow about the brand's new local campaign, its strategic focus and how Pepsi intends to go big with supporting local businesses in the coming year. READ FULL STORY 2 AI Using AI-Driven Data […]