Newsletters

1 Branding/Marketing Aligning Your Marketing Budget Mix to Your Organization's Priorities A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business goals. Here’s how to achieve this alignment effectively. READ FULL STORY 2 Branding/Marketing Behr Paint's Head of Global Marketing Talks Color of the Year […]

Sponsored by: Backed by research, trends and consumer surveys, Behr Paint’s annual Color of the Year campaign serves as an antidote for DIYers stuck in a state of “color paralysis.” The yearly launch of a single, on-trend color is designed inspire consumers to take on fall home renovation projects with style. According to Andy Lopez, […]

1 Data & Analytics The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales Our columnist explores ways in which technology can help brands and retail marketers maximize shopper marketing research with the goal of optimizing sales. READ FULL STORY 2 Data & Analytics Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies Despite […]

Sponsored by: Hinge’s slightly counterintuitive tagline—"The Dating App Designed to Be Deleted”—dares users to stop using its product. “Everything we do at Hinge is focused on getting people off the app and into great dates,” says Jackie Jantos, Chief Marketing Officer at Hinge. “We do this through the product experience, which is built to help […]

1 Data Driven ROI The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers Five key habits shared by marketers who are driving results for themselves, their teams and their organizations. READ FULL STORY 2 MarTech 4 Questions to Ensure Your MarTech Stack Delivers If you suspect your customer acquisition tech stack isn’t […]

Sponsored by: According to Meltwater and Asana’s recent State of Marketing Collaboration report, the most successful marketers share five key habits or capabilities allowing them to achieve great results through collaboration. The research, which surveyed 830 marketing professionals in the U.S. and UK in April 2024, examined how marketers are collaborating across their organizations, what’s […]

1 Demand Gen Brands on Fire: Citi's Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship We spoke with the marketing head about the inspiration behind the Games' "What Happened?" campaign and the strategic business goals of Citi's involvement. READ FULL STORY 2 Digital Highlights from the U.S. Department of Justice's Search Antitrust Ruling […]

Sponsored by: What we started seeing in the data is that the Para communications were performing slightly better. And when we unpacked that, it was because of the narrative of their journeys. For us, the results were higher in terms of reputation, goodwill, doing good in communities. Part of our mission and value proposition is […]

1 Digital Six Principles for Engaging Video and CTV Audiences The planning and craftsmanship that go into producing video and CTV ads can either generate genuine excitement or fade away as irrelevant background noise. Here are six principles to follow. READ FULL STORY 2 Email Why Kamala Harris's Emails Are Hitting the Mark A look […]

Sponsored by: Today we’re spotlighting some of our most popular conversations of 2024, featuring the business strategies, campaign studies and winning tactics from marketing teams at Meta, Doritos, Morgan Stanley, Pourri and ADT. — META When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity in June, it tapped […]