Chief Marketer: Weekly Top 5
1
AI
Monetization Through Content Indexing: A Crucial Step for Media and Entertainment Companies
The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the most critical first steps is content indexing. READ FULL STORY
2
Digital & Technology
5 Ways AI-Powered Digital Transformation Has Changed B2B Software Marketing
Drawing insights from Holly Rollo's new book "Power of Surge," here are five ways marketing has changed in recent years, requiring B2B software companies to rethink their strategies and embrace a new era. READ FULL STORY
3
Branding/Marketing
Brands on Fire: Stanley's Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation
We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance. READ FULL STORY
4
AI
Using AI-Driven Data Platforms While Remaining Ethical
New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences for target marketing purposes. However, the use of AI has created concerns around compliance risk and data privacy. Here's a look at how marketers can continue to behave ethically. READ FULL STORY
5
Branding/Marketing
Jameson Makes the Case for an NFL Game in Ireland With a Tailgate Tour Stateside
To make noise and hopefully inspire the NFL to bring a game to Ireland, Jameson launched its “Touch Down in Ireland” campaign with a stunt at the NFL HQ in NYC, coupled with tailgating activations happening across the U.S. READ FULL STORY
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