Newsletters

  • Chief Marketer’s Special Feature

         View Web Version  |  Add to Safe Sender List Chief Marketer’s Special Feature Brief lead in – promotional copy Mattel Uses Web to Boost Retail Sales and Bond with Collectors 2012 PRO Award Winner: Team Detroit for Ford Data and Frequency Capping Can Drive Better Media Buying: Q&A The Digital Toolbox Gets Bigger: […]

  • Chief DIRECT Marketer

         View Web Version  |  Add to Safe Sender List Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT March 19, 2013 CM Listline Special Report: B2B Big Data Integration CM Listline Special Report: B2B Big Data Integration Consumer Wariness for Sharing Data Grows: LoyaltyOne Consumer Wariness for […]

  • Chief DATA Marketer

         View Web Version  |  Add to Safe Sender List Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, Promo and DIRECT March 19, 2013 2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA 2012 PRO Award Finalist: Weber Shandwick for Kraft Foods 2012 […]

  • Chief Business Marketer

      View Web Version  |  Add to Safe Sender List Chief Business Marketer  B2B Marketing Insights, Ideas, Tips and Trends March 19, 2013 Mattel Uses Web to Boost Retail Sales and Bond with Collectors 5 Ways CPG Brands Can Use Pinterest How to Make Your Online Contest Cheater-Proof Advertisement White paper: Divide & Conquer: Using […]