COCA-COLA CO.:
rolled out its Diet Coke with Lime drink. A national ad campaign supports with radio, magazine and Internet ads and billboard promotions. The product will be introduced in Canada in March.
MCDONALD’S CORP.: restaurants teamed up to raise upwards of $15 million for children during the annual World Children’s Day, fundraiser held Nov. 20 in more than 100 countries. Funds benefit Ronald McDonald House Charities and children’s causes around the world.
PBS HOME VIDEO: has chosen Paramount Home Entertainment as its new distribution partner for the U.S. and Canada. Paramount will bring PBS DVD and VHS releases to retailers across the country beginning April 5.
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