THE RAIL NETWORK: a private New York company, is installing five 15-inch, flat-screen televisions in each of 100 rail cars in Atlanta. Later this spring, news from Atlanta’s ABC affiliate and three music channels will be available. The deal is expected to bring in as much as $20 million over 10 years in ad revenue for the city’s cash-strapped transit agency. Eventually all 338 rail cars in Atlanta’s system will be outfitted with the TVs. Passengers will bring their own headsets, according to USA Today.
THE HERSHEY CO.: adopted its new name yesterday after stockholders approved the name change (from Hershey Foods Corp.), and approved the doubling of authorized stock to 900 million shares from 450 million shares. That gives Hershey the option of issuing a stock split to fund expansion; there are no plans now to issue a split, but “the increase in the number of authorized shares will provide Hershey with the flexibility and tools necessary to further support our value-enhancing strategy and build upon the marketplace strength we’ve achieved over the past several years,” said President-CEO Rick Lenny in a statement.
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