KRYSTAL RESTAURANTS: had upped the ante for its 2005 Krystal Square Off World Hamburger Eating Contest, offering a total cash purse of $22,500-an increase of $5,000 over last year. The QSR will also distribute cash payouts to all 15 contenders in the contest. The second Krystal Square Off begins Sept. 5 in Chattanooga, TN, with stops in 11 cities across six states. Qualifiers will compete in the world championship event on Nov. 19 in Chattanooga.
MAX FACTOR: has signed on actress Carmen Electra to star as the newest face of Max Factor Cosmetics. As part of the deal, Electra will promote the brand via TV and print ads, p.r., and interactive marketing.
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