COCA-COLA NORTH AMERICA: has inked a deal with Bally Total Fitness to sell its products at about 400 club locations across the country.
WARNER BROS. CONSUMER PRODUCTS: has signed a long-term licensing agreement with the Union of European Football Association, appointed UEFA’s exclusive worldwide licensing representative for UEFA EURO 2008. The UEFA European Football Championship will take place in Austria and Switzerland in the summer of 2008. As part of the agreement, Warner Bros. Consumer Products has the rights to other competitions under the UEFA EUROTOP program, including the UEFA European Under 21 Championship for (2006, 2007 and 2009); the UEFA Women’s European Championships (2009) and the UEFA European Futsal Championships (20-07, 2009).
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