FREECAR MEDIA: Los Angeles, is working with TrashTalk! Outdoor to design and execute out-of-home campaigns. FreeCar recruits consumers as brand ambassadors to distribute samples, drive ad-wrapped vehicles and host marketing events. New York-based TrashTalk handles mobile media in public gathering places such as stadiums, beaches and parks, and street sampling on branded Segway scooters. FreeCar clients include Coca-Cola Co., Kraft Foods, General Mills, Procter & Gamble, Google, Microsoft, AT&T, Unilever and HBO. TrashTalk clients include Bank of America, Wachovia, American Express, Kodak, Heineken, GE Healthcare, General Motors and Circuit City.
JONES SODA CO.: will begin selling its soda in all of Kmart’s 1,450 stores in the U.S. Jones Soda includes a regular, sugar free and mid-calorie line, with such flavors as Berry Lemonade, Root Beer and Crushed Lemon.
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