News Briefs
NIVEA: is dispatching teams of “attractive” brand ambassadors in 10 cities today to present women with a blue carnation—Nivea’s trademark color—and heart-adorned product samples. The program targets morning commuters and ladies at lunch. Brand reps will be dressed in Nivea branded jackets. Universal Consulting Group is handling the program.
VISA: is out with a new ad campaign, Visa Signature Living, to drive awareness and loyalty for its Signature card targeting U.S. households with more than $125,000 in annual income. The ads will appear in print and online media.
JELLY BELLY CANDY CO.: signed a two-year licensing deal with apparel company Champion System for Jelly Belly-branded cycling jerseys. Champion becomes the brand’s exclusive licensee for cycling apparel, and its exclusive supplier to the Jelly Belly Pro Cycling Team. Jelly Belly has sponsored its cycling team, with 11 riders, for seven years. The Licensing Co., New York, negotiated the deal with Champion.
