MTV NETWORKS: has signed Pepsi-Cola North America and Intel Corp. as charter sponsors for a variety of its mobile offerings. This is the first time MTVN is selling advertising across its mobile portfolio, from online to wireless. The Pepsi and Intel brands will be featured on the MTV and Comedy Central mobile TV channels, as well as the new MTV, VH1 and Comedy Central mobile Web sites that debuted March 29.
ALAN TAYLOR COMMUNICATIONS: has a new corporate identity. The company will operate as Taylor, to support its position as a lifestyle and sports public relations agency, the firm said.
Network
