BEN & JERRY’S: is celebrating its 30th anniversary with a free cone giveaway on April 29. People who visit participating locations on Free Cone Day will receive a free one-scoop ice cream cone. Last year, Ben & Jerry’s Scoop Shops gave away more than 1 million free cones worldwide. People can find a local shop at http://www.benjerry.com. Online marketing supports the promotion.
CROCS, INC.: and Jibbitz, LLC, a subsidiary of Crocs, are launching a new collection of footwear and accessories inspired by the smash hits, “Hannah Montana,” “High School Musical,” and the upcoming Disney/Pixar film, “Wall-E.” The “Hannah Montana”-inspired line hits retail in May with TV show-inspired Mary Jane style Crocs shoes for girls in children’s and junior sizes. Also in May, Disney/Pixar is launching Wall-E-themed Jibbitz and Crocs footwear. The “High School Musical” collection will roll out this summer. The collection will include movie–themed Jibbitz brand charms with the names of cast members in vibrant designs and logos. A special “High School Musical” Cayman-style Crocs shoe will be available in July.
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