SKECHERS USA, INC.: has signed recent “American Idol” winner David Cook to a global endorsement agreement. Under it, the company has rights to advertise footwear using Cook’s image through December 2009. It will also feature the singer in various styles through a fall campaign, which will include print ads, outdoor and in-store materials. The effort will conclude with the “PopTarts American Idols Live Tour 2008,” and the debut of Cook’s first post-Idol album on 19 Recordings/RCA Records. The deal marks the second time the firm tapped an “American Idol” winner for its advertising. Singer Carrie Underwood was the first in 2005.
UPSHOT: based in Chicago, has relocated its offices to the fifth floor of the Apparel Center at 350 North Orleans in Chicago to accommodate the agency’s recent growth.
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