Stan Phelps (Forbes)
This author discusses the needed shift away from traditional marketing and a campaign-based mentality and how some companies are making the change. But who is going to break the cycle, brands or agencies?
Stan Phelps (Forbes)
This author discusses the needed shift away from traditional marketing and a campaign-based mentality and how some companies are making the change. But who is going to break the cycle, brands or agencies?
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