Neverblue Media Incorporated Acquired by Vertrue Incorporated
Victoria, British Columbia-February 1, 2007: Neverblue Media Incorporated, a private Canadian online marketing company that specializes in affiliate marketing, announced today that it has been successfully acquired by Vertrue Incorporated, a leading Internet marketing services company. Also part of the acquisition is Neverblue Media’s sister company PhoneInterviewed.com, Inc., a direct phone contact center. Neverblue Media will operate as a wholly-owned subsidiary company of Vertrue.
Founded in 2004 by four partners, Neverblue Media’s services and revenue have grown exponentially since its inception. The company is comprised of five business units, recently introduced a proprietary technology system and currently employs 50 staff. PhoneInterviewed.com was launched independent of Neverblue Media in December 2005 and currently employs 30 staff at its contact center. Neverblue Media will continue to operate as-is from its current headquarters in Victoria, British Columbia, Canada. Vertrue currently owns two other subsidiary companies based out of Canada, including the popular online dating services company, Lavalife Inc.
“We are excited to have Neverblue Media as a new subsidiary of Vertrue. Neverblue Media brings with them a specialized knowledge of the online marketplace and will be an integral part of bringing Vertrue into new areas of the Internet,” said Gary Johnson, President and CEO of Vertrue. Neverblue Media and Vertrue anticipate that the acquisition will mark a time of significant growth for both companies. “Neverblue Media sees the acquisition as a tremendous strategic opportunity. The combination of Vertrue’s dedication to growing in new markets and their vast experience in direct marketing, are a huge asset to our team and are sure to further catapult Neverblue Media’s already exponential growth,” said Todd Dunlop, President of Neverblue Media. “We believe that this is a great opportunity to continue to service all of Neverblue Media’s current clients and further expand our client portfolio through Vertrue’s direct marketing expertise.”
About Neverblue Media Incorporated:
Based in Victoria, B.C., Neverblue Media Inc. is a performance-based online marketing company that specializes in lead generation and client acquisition. Neverblue Media’s services include affiliate marketing, internet properties, search engine marketing, and coregistration marketing. Through the powerful medium of online marketing, Neverblue Media successfully matches advertising clients with targeted consumers. To learn more about Neverblue Media, please visit www.neverblue.com.
