Vitamin direct marketer NBTY Inc., Bohemia, NY, announced the roll out of a national television advertising campaign to attract new mail-order vitamin customers and promote the availability of its Puritan’s Pride products on the Internet. The one-minute commercial invites viewers to call for a free catalog or visit the Puritan’s Pride Web site (http://www.puritanspride.com), which offers all of the Puritan’s Pride 1,000 products.
NBTY has 250 Vitamin World stores in the United States and 415 Holland & Barrett stores in the UK and over 4 million active customers in its mail-order divisions. The company markets more than 1,000 products under several brands, including Nature’s Bounty, Vitamin World, Puritan’s Pride, Holland & Barrett, Nutrition Headquarters, American Health and Natural Wealth.
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