NBC and ValueVision International Inc. have entered into a strategic alliance with Petopia.com, an online pet shop. The agreements leverage ValueVisionas Snap TV programming and NBC’s on-air advertising.
Financial terms were not disclosed, but NBC and ValueVision, which is minority owned by NBC, will take a minority stake in Petopia. The investment includes cash, on-air promotion on NBC’s 13 owned and operated stations, and giving one seat on Petopia board to ValueVisionas vice chairman, Stuart Goldfarb.
ValueVision and Petopia will co-produce a one-hour program for SnapTV home shopping network and Web site, while NBC will have access to Petopiaas pet experts and pet-related content.
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