Naviant Inc., Newtown Square, PA, which provides services and databases for Web marketing, has expanded to Canada.
A new subsidiary, Naviant Canada, will open in Kanata, Ontario. It will help Canadian marketers target Web users in the online and offline worlds. Edward R. Myers will be appointed the general manager and president of the new division, where he will be responsible for building partnerships with other Canadian marketing companies and introducing Naviant’s products to Canada.
Naviant is also introducing a Canadian High-Tech Household file, which contains about one million Internet-enabled Canadians who provide their names when purchasing and registering technology products. The file provides selection criteria such as recency and frequency of high-tech product purchases. It will be updated monthly.
Naviant is partnering with Compusearch’s Prospects Unlimited division to host the Canadian HTHH File and provide list order fulfillment capabilities.
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