The Network Advertising Initiative (NAI) has formed a coalition of e-mail service providers to deal with the burning issues of the day: spam and difficulty in e-mail delivery.
The 19 members of the coalition include Digital Impact, DoubleClick, Experian, iMakeNews, Aptimus, Avenue A, BlueHornet Networks, Britemoon, Cheetahmail, Clickaction, eDialog, Eversave, ExactTarget, GotMarketing, MindShare Design, Roving Software, Topica, Virtumundo and Yesmail. They are all practitioners of permission-based e-mail, said a press release.
The group plans to tackle legislative developments and best practices.
“These e-mail service providers know that a stronger voice representing legitimate e-mail senders is needed as policies, technologies, and practices are created that will impact what consumers do and don’t get in their inboxes,” said Trevor Hughes, executive director of the NAI, in a statement.
NAI, based in Washington, D.C., is a group of companies joined together to address public policy issues raised by emerging technologies and media.
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