Quick, which of the many shopping channels showed the greatest growth during the 2003 holiday period?
You’d be wrong if you said it was retail, catalogs or the Internet. It was all of them combined.
Yes, the single greatest growth was in the number of consumers who shopped in multiple channels, according to DoubleClick Inc.’s third annual survey of holiday season shopping. That percentage jumped to 65%, a nine-point increase over the prior year.
In contrast, catalog use experienced only a 2% increase to 27%, and retail actually suffered a 2% decline
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