Directive Corp., a new firm that plans to specialize in multi-channel marketing, including direct marketing and retailing has opened in Dallas. The founders Jack Wolf will serve as chairman and chief executive officer and Fred Barber will serve as president and chief operating officer.
The start-up offers database marketing services, customer profiling and market segmentation and list brokerage, among other services.
Prior to forming Directive, Wolf was the CEO of another company he founded Targetbase, a subsidiary of the M/A/R/C group, which was sold to Omnicom. Barber previously worked for the database marketing firm Conclusive Strategies, which he co-founded in 1996.
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