MSH Entertainment Corp., New York, has launched JustKids.com, an Internet company targeted at the estimated $1 billion children’s marketplace. The company will be headed by Bob Heyman, founder of Cybernautics, which was acquired by U.S. Web Inc. in1997.
At the outset, the Sausalito, CA-based firm will reportedly focus on aggregating content-rich web sites into an interactive network created with an eye toward convergence with television and the Internet. The activities of the new operation will include the merchandising of educational interactive toys and related products developed in-house.
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