Disney analyzes its customers across business segments to snare better CRM
Tinkerbell flies over the Magic Kingdom, trailing golden flecks of light from her wand. Mickey conducts a rousing symphony while animated film images are projected on a fine sheet of water in the foreground. At Christmas, perfect snowflakes fill the Florida air. In the wonderful world of Disney, everything appears fluid and effortless.
And that’s as it should be.
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