Mokrynski & Associates has been named to manage a number of customer lists owned by Federated Department Stores Inc. The appointment took effect yesterday.
The files, which had all been managed in house, include (all counts are 12-month buyers):
* The Arizona Mail Order properties: Arizona Mail Order Enhanced Masterfile (1.3 million); Coward Shoe (131,768); Intimate Appeal (97,669); Old Pueblo Traders (924,148) and Regalia (136,616).
* Bedford Fair Properties: Bedford Fair Lifestyles (618,453) and Willow Ridge (575,629).
* Figi’s Gourmet Foods (1.1 million)
* Popular Club (181,829)
Federated Department Stores Inc. announced in January that it would liquidate Fingerhut Cos. and is looking for a buyer for its ongoing Arizona Mail Order business, which includes Old Pueblo Traders, Lew Magram, Brownstone Studio, Bedford Fair, Figi’s and Popular Club Plan.
Network
