MKTG Services of New York announced Aug. 13 that was expanding its list management and brokerage operations by acquiring Markettouch for undisclosed terms.
“This acquisition will offer a great deal of cross-selling opportunities between our organizations,” said James Ryan, executive vice president of MKTG, in a statement. Markettouch will continue to operate from its office in Alpharetta, GA.
The acquisition includes Markettouch’s Real America Database with records for 215 million individuals in 103 million families, more than 60 million e-mail records and 800 variables for selections.
More than 100 lists previously managed by Markettouch were transferred in April to MKTG Services, an affiliate of the credit bureau CBC Companies.
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