Missouri Attorney General Jay Nixon has sued More.com for breach of its privacy policy, alleging that an assumed name given to the health, prescription drug and beauty Web site was used by third-party vendor LensExpress.
Kyle Dennis, an investigator in the Missouri Attorney General’s office attempted to order contact lenses under an assumed name, according to a complaint filed in the Circuit Court of Greene County-Missouri last Wednesday. While he was not able to complete the transaction, the alias he used was subsequently contacted by LensExpress, a contact lens marketer.
More.com chairman Donald M. Kendall Jr. was unavailable for comment.
According to the More.com privacy policy, the company “does not give, sell or rent your personal information to third parties for purposes other than fulfilling your request.” However, the policy goes on to say that the site does “use trusted third parties to fulfill and ship your order(s).”
A few paragraphs down, the policy also states that “More.com uses a third party contact lens fulfillment partner who uses [volunteered] information to verify your prescription when processing your order.”
The state seeks a permanent injunction against More.com prohibiting the company from making what it alleges are false assertions in the advertising and sale of its merchandise we well as fines and legal costs.
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