E-mail marketing company MindShare Design Inc. has appointed Kelly Molloy Thompson and Peter Popovich to head up its new Standards and Practices Group. The group has rigorous anti-spam policies.
Thompson and Popovich had been executives at the Mail Abuse Prevention System (MAPS) in Redwood City, CA. Thompson had been senior manager, RBL-plus; and Popovich had been director of online operations.
Thompson is manager and Popovich is technology analyst of the new unit. MindShare Design is in San Francisco.
“Unsolicited e-mail undermines the effectiveness of our client’s legitimate e-mail marketing
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