Millsport has hired Mike Mooney as vice president, account director of its motorsports practice, a new post.
He will be responsible for client strategic direction and activation development, as well as building a communications capability for Millsport Motorsports, the company said. The position took effect Dec. 19.
Millsport is the sponsorship consulting and activation division of The Marketing Arm.
Most recently, Mooney was the director of marketing communications for Sprint Nextel. He is credited with developing the marketing communications platform to support the launch of the NASCAR NEXTEL Cup Series sponsorship, as well as other NASCAR initiatives. He will be based out of Millsport’s Concord, NH offices.
Millsport’s clients include agency for Elizabeth Arden, Sunoco, Tylenol and XM Satellite Radio.
The Marketing Arm ranked No. 1 in the 2006 PROMO 100 with estimated net revenues of $56 million for 2005.
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