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| Miller offers a chance to attend the Sports Illustrated swimsuit issue photo shoot |
Miller Brewing Co. and
Sports Illustrated have teamed to send six sweepstakes winners on a five-star trip to attend the
SI swimsuit issue photo shoot this fall.
The winners will take a friend to an undetermined location for a four-night stay to see the shoot for the 2006 edition. Consumers over the age of 21 can register to enter at SI.com/swimtrip. Miller has partnered around the SI swimsuit issue for the last eight years. For this year’s issue, Miller ads showed top model Marisa Miller.
“Miller and Sports Illustrated are a natural association, as many of our drinkers are SI readers,” said Michael Hand, director brand promotions for Miller. The sweepstakes runs through March 31.
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