NASCAR racer Rusty Wallace probably had a few extra fans in the seats at last weekend’s Daytona 500, thanks to Miller Lite. To kick off its If Rusty Wins, You Win promotion, Miller Lite said it would provide coupons for free six packs to all fans 21 and older in attendance of the Feb. 16 race if Wallace won. The promotion will continue through May, featuring peel-off neck labels on specially marked bottles that reveal various race cities and dates. If a consumer’s label features a race that Wallace wins, they qualify for a $25,000 drawing. Neck labels will be imprinted with 12 different races and one winner will be selected for each race. Zipatoni, St. Louis, handles. Onsite banners, signage, flyers, pr and radio spots all support.
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