Millard Group, Peterborough, NH, has been chosen to manage the Time Life and Heartland Music lists as of May 17.
The new lists include Time Life Books, with 1.4-million names, Time Life Music, with 2.8 million names and Time Life Video, with 1.98 million names, as well as Time Life master files and enhanced files. As a result of the acquisition, new products will be developed through overlays with catalog buyer and subscriber information.
The Heartland Music files contain 720,000 names from the catalog, broadcast and space ad respondent categories, which will be merged into the Heartland Music master file. Additional Heartland lists include the enhanced and the 80,000-name Time Life music catalog file, which is part of the Heartland catalog division.
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