Middleberg Euro, a unit of Euro RSCG Worldwide, has created Middleberg 1.2.1. The New York City-based agency will focus on one to one direct marketing. Its initial client base includes MTV.com, VH1.com, The Metropolitan Museum of Art, HBO, and Teen People Online.
Christopher Hayes, formerly the chief new economy officer for Middleberg Euro, will serve as the head of the new agency.
Middleberg 1.2.1’s core offering is its 1.2.1 Personalized Marketing Program, which offers customer relationship management, affiliate marketing, search engine optimization, and opt-in e-mail management services.
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