Redmond, WA-based Microsoft Corp. this month wraps a four-week mobile tour supporting the rollout of digital video recorder Ultimate TV.
The Ultimate TV tour has cruised through 11 markets including Detroit, Los Angeles, and New York City. Mobile units (one for each market) spend five days in each locale with trucks that unfold into demonstration living rooms filled with TVs and other digital gadgets. Staffers educate consumers on Ultimate TV, which let users record and pause live television and access the Internet.
The traveling units hit retail stores, festivals, and metro workplaces. Guerrilla teams invade markets with aerial banners, video projections on buildings, and collateral left on household doorknobs. San Francisco-based Seismicom’s Chicago office (formerly The Event Group) handles.
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