The challenge in engaging customers on the web is meeting the high standards that people have, and making sure to engage them across platforms.
Websites should be mobile ready, media should be mobile optimized, and apps should work on both tablets and phones across all available brands. Go to your customers, and their sales will come to you, says Single Grain ceo Eric Siu.
Click here to read Siu’s interesting piece on meeting customer’s online expectations in Entrepreneur.
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