Domestications has awarded management of its package insert program (1 million) and catalog blow-in (50 million) programs to Media Horizons Management. The appointment took effect Feb. 10.
Domestications sells home fashions including bedding, rugs, window coverings, dinnerware and more. These consumers are well educated, married homeowners with an average household income of more than $50,000. The costs are $30 per thousand catalog blow-ins and $60 per thousand PIPs.
The programs had been managed by Millard Group Inc.
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