MedCom USA, Inc., Scottsdale, AZ, is launching a nationwide telemarketing campaign targeting more than 14,000 healthcare offices to generate qualified sales leads for its line of technology products.
The campaign will be managed by the teleservices agency ICC International, whose phone reps will set appointments for MedCom’s field sales representatives.
“We expect to be able to increase of our lead acquisition exponentially and close more sales, because the appointments will be prequalified,” said Harold Weitzberg, a sales executive at MedCom, in a prepared statement.
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