McDonald’s is getting its twitter followers all a flutter with a special sweepstakes offering a chance to win a private screening of the upcoming movie “Avatar.”
The sweeps is part of a much broader promotion tying to the much-anticipated James Cameron film hitting theaters Dec. 18. In addition to the screening with Academy Award-winner Jon Landau, the producer of “Avatar,” the winner also gets, of course, a Big Mac lunch.
The twitter promo runs through Dec. 17 and asks @McDonalds followers to decode a series of daily word scrambles that relate to McDonald’s and/or the movie. The first 10 players to solve the code by entering their answers will win a “Big Mac Avatar Daily Prize Pack” including two Big Mac sandwich Extra Value Meal Be Our Guest cards, two AVATAR movie tickets courtesy of Fandango, and other Big Mac and movie-themed prizes. All participants who submit correct answers during the 11-day pre-promotion will be entered for the chance to win the grand prize.
The day the film opens, McDonald’s will launch an in-restaurant promo where the purchase of a Big Mac gets customers access to “cutting-edge” digital experiences that will allow them to explore the world of “Avatar
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