McDonald’s Touts The Cat, The Dog as Happy Meal Premiums

Posted on by Chief Marketer Staff

McDonald’s Corp. is teaming up with 4Kids Entertainment for new Happy Meal and Mighty Kids Meal premiums to feature The Cat and The Dog properties.

Beginning April 15, McDonald’s kids meals will feature 16 breeds of plush pals inspired by Artlist Collection: The Cat and The Dog. The brand, which is licensed by New York-based 4Kids Entertainment, is a kitten and puppy franchise from Japan. The collection contains more than 100 different breeds of kittens and puppies photographed with enlarged heads.

Each Happy Meal and Mighty Kids Meal will include a plastic collar that transform into a clip for kids to carry the toys on backpacks, belts or zippers. Each toy premium also includes a McDonald’s hangtag with a picture of the breed and a checklist to collect all 16 pets.

Premiums in the feline collection include a Somali, a Scottish Fold, a Russian Blue, a Siamese, a Bengal, a Persian, a Himalayan and an American Shorthair. In addition, McDonald’s is offering eight plush puppies including a Yorkshire Terrier, a Basset Hound, a Poodle, a Border Collie, a Boxer, a Bulldog, a Chihuahua and a Bernese Mountain Dog.

The toy premiums will be available at participating McDonald’s restaurants nationwide through May 12.

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