Responding to health conscious consumers, McDonald’s is getting rid of its extra-large portions.
The QSR has begun phasing out Supersize fries and drinks in its more than 13,000 U.S. restaurants and will stop selling them altogether by the end of the year, except in promotions.
“The driving force here was menu simplification,” spokesman Walt Riker said in a statement. “The fact of the matter is not many Supersize fries are sold.”
The fast food giant detailed the menu changes—quietly underway since January—in a seven-page memo to franchisees, obtained by The Associated Press. The elimination of the seven-ounce Supersize carton of fries is part of a switch from five size options to three; the biggest will now be the six-ounce large. The 42-ounce soda will no longer be offered. The largest soda offering will now be 32-ounces.
The move is a part of McDonald’s “Eat Smart, Be Active” initiative, launched last year. The restaurant chain also plans to make bagels a breakfast option; drop 2% milk for the healthier 1% and adjust the size and choice of items to reflect consumer preferences.
 |
| McDonald’s new Happy Meal premiums |
In other McDonald’s news, the company is adding Lego toys, an old favorite, to its Happy Meals debuting Mar. 5. Seven different Lego Clikits and eight assorted Lego Sports figures will be featured through April 1.
National television spots developed by Chicago-based Leo Burnett Co. and Hispanic television advertising by New York-based dRM DDB support.
Network
