Toronto-based integrated marketing agency Maxxcom has acquired Accent Marketing Services of Louisville, KY for an undisclosed sum.
Accent reportedly provides strategic direct marketing programs as well as much of the customer service and inbound telemarketing functions for clients such as Sprint, Sears, Amana, Humana and Zenith. It has more than 1,000 employees, in eight locations throughout the U.S.
Maxxcom, a division of MDC Communications which has clients in Canada and the U.S., offers direct marketing, database management, advertising, sales promotion and interactive marketing.
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