Purchase, NY-based MasterCard International this month put its promotion account into review, sending out a request for proposals to a number of agencies including incumbent Ryan Partnership. A decision is expected in January.
VP-global promotions Robin Blunt says the company “regularly reviews each of its agencies to ensure that our partners are engaging in the highest levels of service and quality programming.” He declined to discuss what other agencies were participating or the account’s billings.
Six or seven shops including Westport, CT-based Ryan, will be selected to make pitches, according to a MasterCard spokesperson.
The review does not include MasterCard’s advertising account, which is handled by agency of record McCann-Erickson, New York City.
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