MARTECH | TECHNOLOGY

By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.

Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.

Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.

By asking clear questions about feature sets in your RFP, your technology salesperson will be able to get you clear answers faster.

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.

Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around marketing automation is suddenly so popular? Here are three top reasons ...

A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives.