MARTECH | RESEARCH

There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.

True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.

Costly mistakes that can turn automation from a growth engine into a cost center.

While marketers may still track spend across channels, the shift toward contextual marketing is real.

Would a return to direct mail make sense for your brand?

When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.

No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.

Emerging technologies such as voice search could have lasting effects on how marketers view SEO programs.

Does your organization have data discipline? Here are three key questions to ask your team.