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Three Ways Marketing and Technology Can Collaborate on Digital Transformation
Three best practices to ensure optimal collaboration between your marketing and technology teams.
Three best practices to ensure optimal collaboration between your marketing and technology teams.
There are several ways to ensure your website complies with ADA and WCAG 2.1 standards. The financial downside of noncompliance may not be worth the risk.
Lingerie company ThirdLove personalizes the customer experience depending on different stages of the purchase journey.
Financial services company Vanguard approached clients and potential customers on social media with a more relatable approach.
Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.
Next year, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. These seven trends will emerge to shape the way companies delight and retain customers in 2020.
Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.
Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.