MARTECH | NEED-TO-KNOW-NEWS

Does paid video search make sense for your organization? Here's what to consider before investing.

Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps

With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for.

Learn how home furnishings retailer Z Gallerie paired social creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar.

Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make

As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy.

Mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view.

How can you get mobile app users to enable location services, or get them to turn them back on once they’re off? These tips will help get you back on track.

How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.

Here are eight trends for 2016 to put your money on.