MARTECH | NEED-TO-KNOW-NEWS

Want more conversions? Make sure your landing pages have a clear, concise call to action.

Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin' to become the first brand to embrace Waze’s new “Order Ahead” feature.

Keeping desktop and mobile web experiences separate also makes it harder to add new markets and languages, shortening your brand’s reach in global markets.

There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.

Augmented reality (AR) and virtual reality (VR) tech can move B2B prospects from their risk-averse, skeptical positions and show them what their world would look like after they have adopted your solutions.

Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.

Despite the wealth of data and tech at their fingertips, many marketers aren’t meeting expectations when it comes to cross-channel customer engagement.

Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.

Brands looking to take their digital strategies global need to consider all the aspects of localization for their sites.

Connecting on a global level in mobile means having empathy for your international users’ needs.