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Cookie Deprecation: Chrome Set to Activate Tracking Protection for Select Users on Jan. 4
Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users.
Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users.
The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.
Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.
Klarna's CMO discusses retail media, consumer trends, retention strategies, and more.
We spoke with Infinite Electronics CMO Emily Campbell about her process-oriented vision for the marketing team, international brand expansion, and more.
Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.
Marketers should be mindful of a few key requirements relating to collecting and processing customer data.
Here are five key steps to consider before taking the plunge.