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Nielsen Announces Plans to Adapt Measurement Methodology for Cookie-Less Future
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
Companies should examine their martech stacks in order to determine potential cost savings.
How companies can use social platforms to communicate with customers during the pandemic.
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
Three ways brands can implement technology to help streamline and control the customer experience.
Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.
Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.
New consumer habits point to an increased need for brand marketers to optimize their ecommerce presence.
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.